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Sweet Brazil

Brigadeiro origin - (Chocolate fudge candy)

brigadeiro This candy is named after a renowned Brazilian politician of the 1920's, Brigadeiro Eduardo Gomes.
He was an Air Force brigadier general who first gained notoriety for playing a part in quashing a communist coup in Rio. He later ran unsuccessfully for the presidency in 1946 and 1950, during a brief breeze of democracy which blew after WWII in Brazil.

The name of the candy is that of his rank, Brigadeiro. Now, why would anyone name candy after an army general? Well, back in 1922, he was tall, dark-haired with blue eyes. AND SINGLE!!! The Brigadeiro campaign slogan was “Vote no Brigadeiro que é bonito e é solteiro”. Or the other version “Brigadeiro Brigadeiro, e melhor porque e solteiro”.

Then, this candy was created by some ladies from Rio de Janeiro. And they named the candy after the Brigadeiro. This was a time of shortage of traditional imports such as nuts and European fruits because of the WWII. But in the same time, Nescau ™ was introduced in the country. Therefore, one might say that the creation and success of this candy was a combination of opportunities.

The multinational who introduced chocolate powder, had the help of cookers who named it after a famous politician and the need of the time to find replacement to traditional imported sweets. Today, brigadeiro candy is a must have in any birthday party and kids love them. In time, Brigadeiro Eduardo Gomes lost the presidential campaign to Marechal Eurico Gaspar Dutra, who was not that handsome. Moreover, as far as we know, there is no candy named after Marechal Dutra.


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